# Vijay Deverakonda and Rashmika Mandanna Turn Down a Whopping ₹60 Crore Netflix Deal – Prioritizing Privacy Over Profit! Imagine turning down **₹60 crore** for a single video – that's the bold move made by rumored power couple **Vijay Deverakonda** and **Rashmika Mandanna**, who reportedly declined a massive OTT offer from Netflix to stream their wedding footage.[1] In an era where celebrity weddings are big business, this decision stands out as a refreshing stand for **personal intimacy** amid the glitz of Bollywood trends. Celebrity weddings have evolved into high-stakes spectacles, often monetized through exclusive deals with OTT platforms, magazines, and media outlets. Couples like Priyanka Chopra and Nick Jonas fetched $2.5 million (₹18 crore) for their wedding photos in People and Hello! magazines, while Nayanthara and Vignesh Shivan streamed theirs on an OTT platform, blending grandeur with fan access.[1] This shift introduces a commercial edge to what were once sacred, family-focused events, allowing stars to balance public fascination with curated privacy – as one expert notes, it's a way to let fans celebrate without invading sanctity.[1] Yet, not everyone is cashing in. Naga Chaitanya and Sobhita Dhulipala opted for a low-key affair, dodging media frenzy to cherish milestones privately.[1] Vijay and Rashmika's rejection echoes this sentiment, resisting the trend of docu-style videos that capture raw emotions – think Kiara Advani's viral bridal entry to Sidharth Malhotra or Anushka Sharma and Virat Kohli's authentic moments, now inspiring everyday couples to demand storytelling over cheesy montages.[2] Bollywood's influence extends further, shaping bridal fashion from Sabyasachi lehengas, elaborate mehendi ceremonies, and even airport bhangra like Yuvraj Singh and Hazel Keech's fun celebration.[3][4]
*Iconic Bollywood wedding vibes – a trend Vijay and Rashmika chose to keep personal. (Getty Images stock footage inspiration)[8]*
Citations
1.https://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/a-reflection-on-changing-celebrity-wedding-trends/articleshow/116075588.cms
2.https://timesofindia.indiatimes.com/life-style/spotlight/baraat-bts-and-emotions-docu-style-wedding-videos-are-in-vogue/articleshow/118445588.cms
3.https://www.bollywoodshaadis.com/articles/celebrities-wedding-videos-6576
4.https://ads.timesofindia.com/blog/matrimonial/the-impact-of-bollywood-on-matrimonial-trends-and-wedding-rituals-in-india/1727073074438
5.https://www.youtube.com/watch?v=0VQI-Rv4IE4
6.https://www.entrepreneur.com/en-in/lifestyle/inside-the-enchanting-world-of-bollywood-celebrity-wedding/453840
7.https://www.youtube.com/playlist?list=PLE15uayWyQx1rC0TPZCRVaEn_jk7pJhhT
8.https://www.gettyimages.com/videos/bollywood-wedding
9.
---
This email was sent automatically with n8n